Systematic size charts: fewer returns, more conversion

🔍 Why size advice is a conversion factor

Size charts are more than just a service add-on – they are a crucial lever for:

• lower return rates

• higher probability of purchase

• better user experience

But in many shops they are:
🧊 hidden in the footer
🗂️ outsourced to PDFs
🌀 or completely confusing

At BrandUp Elements, we turn this into a modular conversion tool that is perfectly integrated into the product page.

🎯 How good size sections work

1. Directly at the product – not in Nirvana

Click paths kill purchase intent. Your size advice needs to be where the user hesitates:
👉 Directly above or below the “Add to cart” button.

With BrandUp Sections you can place the size guide sticky, as a toggle or as a visually integrated scale – no reload, no app .

2. Interactive instead of PDF

You have data, the customer has questions – we connect the two. Our sizing advice is:

• visual, e.g. with dynamic fit scale

• mobile-optimized (no tables that need to scroll)

• optionally with additional text such as “Runs slightly smaller”

• editable via meta fields or theme editor

3. Trust through transparency

Size information is often vague ("Fits true to size"). With clear visuals (e.g., a scale of 1–10), a gut feeling becomes a decision.

👕 Example:
Instead of “normal fit” the customer sees:
🟡🟡🟡⚫️⚫️⚫️⚫️⚫️⚫️⚫️⚫️ → “Runs slightly small”

This increases understanding and trust – and reduces return rates by up to 20% .

🚀 BrandUp Elements: Size advice at its best

Our sections are specifically designed for fashion, shoe, or sporting goods stores. You can:

• define your own scales (1–5, 1–10 etc.)

• Combine text + tooltip + graphic

• display mobile and desktop differently

• use multiple fit models per product

✌️ Conclusion: A good size consultation is like a good sales conversation

It helps without being annoying. It explains things without being overwhelming. And it not only increases sales but also reduces your return costs.

🧠 BrandUp Tip: Combine scale + text + icons for maximum impact – and don’t make it secondary information, but part of your purchase decision .