Trust sells: Why trust sections are mandatory today

🛡️ Trust sells: Why trust sections are mandatory today

🔍 What is a trust section anyway?

In Shopify (and every other e-commerce system), the Trust section is a targeted anchor of trust—usually positioned directly around the shopping cart or price. It provides the customer with exactly what they need to make the final click: security, reliability, social validation.

While traditional online shops treat trust as a "bonus," top brands make it the centerpiece of their product pages. With BrandUp Elements, it's directly integrated—no add-on, no app, no loading time killer.

🎯 Why convert trust sections

1. Trust replaces doubt – and doubt blocks purchases

The user has found your product. But before clicking, they ask themselves:

• “What if it doesn’t fit?”

• “What are other experiences?”

• “How does the return process work?”

• “Can I pay with PayPal?”

A good trust section answers all of these questions before the user abandons the site. It's placed right at the psychological pain point: below the price, next to the button, and directly visible.

2. Social proof works – because people follow people

Show that your product is loved. Show real reviews, stars, quotes, or user photos. Studies show:

Products with visible social proof increase conversion by up to 32% .

BrandUp Elements enables this with dynamically linked rating elements – fully editable in the theme editor.

3. Micro-icons for macro trust

Often, small visuals with a powerful impact are enough. Trust icons like:

• ✅ Free shipping

• 🔁 30 days return

• 🛡️ Buyer protection through PayPal

• 🌱 Climate-neutral shipping

These can be controlled in BrandUp via meta field or section setting – no coding required.

4. Payment logos as a conversion booster

Hardly any element is as underrated as payment logos. They instantly create a feeling of security:
“If Klarna and Visa are listed here, I can shop safely here.”

🚀 BrandUp Elements: Trust integrated, not affixed

Our trust sections aren't just pretty—they're strategically designed to sell. They can be placed:

• below the price

• directly below the shopping cart button

• sticky on the edge (mobile and desktop)

• or as a separate section in the footer/info area

And they load in under 1 second – no tracking madness, no app loading time.

✌️ Conclusion: Trust sells – and it needs a permanent place

You can have the best product in the world—without trust, it won't be purchased. Trust sections aren't a bonus; they're mandatory .

🔑 Tip: Don't think of trust as decoration. Think of trust as psychology—and place it exactly where insecurity begins.
→ Next to the price. Below the button. Before the scroll.